Sr. Brand Manager Permanent - Taipei

Job details

  • City : Taipei
  • Function : Marketing
  • Sector : Consumer Goods
  • Reference : 27966

Job description

Job Title: Sr. Brand Manager
Reporting Line: Head of Marketing
: Taipei City

About Client

Our client in this search is a global leading consumer goods (beverage) company that owns a wide range of highly reputed brands, providing top-tier products to customer over the globe.

Purpose of the Role

  • Support the company grows the brand disproportionally and strengthen target brand’s innovative, premium brand image and continue to reinforce mental leadership in its category.

  • Dimension & Key Figures that are most relating to this role :
    Volume, Brand Equity, Innovation Rete, Functional Budget

Pattern of Relationships


  • Sales & Trade Marketing: Leading role of the brand that leads Sales and Trade Marketing with brand strategy, channel activation programs according to the common set calendar and execution guidelines.

  • CMI & Merchandising team: Collaborate with CMI & Merchandising team to explore and develop consumer insight and business drivers. Consolidate and share / agree with sales director and managers.

  • Marketing Manager & Innovation Manager: Supporting role to company portfolio strategy / review by annual basis.


  • Creative Agencies

  • Brand GC/HAP

  • Suppliers

Major Tasks

  • Insight

    • Consumer insight & Customer insight (Internal and external customer)

    • Liaise with CMI manager to initiate consumer studies to generate consumer/ customer insights and define brand opportunities based on obtained insights.

  • Strategy

    • Brand Strategy and Activity Management

  • Planning

    • Develop, align, and acquire approvals on annual brand plan and support channel activation plan with focus on brand advertising (including digital), through-the-line communication, channel marketing (on/off premise) to effectively deliver volume, GPNet, and brand equity

    • Implement according to plan (budget, timeline) and evaluate the results against set objectives.

    • Support marketing manager & innovation manager with portfolio strategy

  • Execution

    • Agency Management: Direct, supervise and integrate among creative agency, media agency, and digital agencies to deliver set campaign

    • Manage media agency, PR partner to maximize brand exposures and goodwill in mass media

    • A&P Budget Management: Control total budget and achieve spend efficiency through integration

    • Align objectives, mechanics, give-away item, and budget with Sales / Trade Marketing team for channel consumer promotion

    • Motivate and coach Sales team to effectively execute brand

  • Review (reports/governance)

    • Share best practices with relevant stakeholders

    • Consolidate and share brand performance and learning to relevant stakeholders in GC/HAP.

Deliverables (Objectives)

  • To develop annual brand plan

    • Formulate brand strategy

    • Identify jobs to be done

    • Develop brand communication / activation plan (ATL)

    • Support channel activation plan (BTL)

    • Ensure 100% excellent execution

  • Brand KPIs

    • Awareness

    • Trial rate

    • Innovative brand attribute score

Behavioral Criteria

  • Leadership

    • Focuses Externally

    • Thinks Globally

    • Fosters Collaboration

    • Engages and Inspires Others

    • Develops People & Teams

    • Drives to Win

  • Commercial

    • Brand strategy

    • Portfolio Strategy

    • Consumer insight

Qualified and interested Parties please apply with your CV and latest salary in Word format to alan.chang@morganphilipstw.com. You can also reach us at +886-2-2757-7268 #168.

Please note, that while 博禹Morgan Philips welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.

Desired profile