• FYTE

Head of Marketing ( Luxury) Permanent - Taipei

Job details

  • City : Taipei
  • Salary : 2 200 000 - 2 500 000 NTD
  • Function : Retail/Buyer
  • Sector : Retail
  • Reference : 24988

Job description

My client is an leading luxury international brand. They are specializing in all functions and have been in Taiwan for more than 20 years via wholesales and retail channels. 

MAIN PURPOSE



  • Responsible for assisting Managing Director to handle with the Marketing activity and ensure objectives are reached.


KEY RESPONSIBILITIES


  • Lead the marketing team and plan marketing plan.

  • Control annual marketing budget.

  • Initiate marketing plans and strategies for brand building.

  • Evaluate the efficiency and effectiveness of media spending.

  • Creative thinking and innovative approach.

  • Strong digital media planning and experience to reach brand objectives.

  • Conduct PR campaign and execution.

  • Develop CRM program to recruit and reward VIPs.

  • Manage the visual merchandising plan.

  • trade marketing activities.

  • Establish training program and monitor implementation.

  • Support retail expansion plan.

Desired profile

- Minimum 4 years of Marketing Experience.

- Fluent/Native English.

- Passion in Marketing & PR.